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RAW TRANSCRIPT:

FLETCHER: You know, Ryan, another point that I want to make is the results that Eric has gotten is really a direct response from the relationship that he has with you, right? You encouraged and encouraged and encouraged until finally, you know, 18 months later he started this process. And, you know, I encouraged you to do a podcast and it took some time for you to get this off the ground so I don’t want everybody to think that just because we talk about these things that, you know, that it’s easy for us. It’s not, right? It’s definitely not.

And I think that, you know, if anybody that’s tuning into this podcast will consistently tune in to this podcast and will take notes, not just take notes on what Ryan’s saying but also take notes on the resources, the books, the articles and dive deeper into what he’s talking about that there’s so much more to gain from it. I think on a surface level, people will gain a lot from the podcast but I think if they teach themselves to dive deeper and as Peter Till would say, “Ask better questions.” Right?

FLETCHER: Yep.

SLOPER: They’ll find more purpose in their life. They’ll find more content to be able to give to their community and ultimately, that leads to better results.

FLETCHER: And it goes back to what you just said, you did encourage me to do this podcast. You have been doing a podcast, I didn’t know what the hell a podcast was. And so, all of a sudden, I say, “Well, what is this podcast?” Yeah, I record it and here is what I talk about, I wanted to listen to it. Because you’re telling me how you burned a CD and that’s what goes out with your monthly newsletter which is personality driven, conviction driven, ideology driven and if you go listen to his podcast, RealEstat360, you’ll find it’s much of the same. He’s talking about politics. He’s talking about the economy, he’s talking about right versus wrong. At least, how he sees it with his viewpoint. And naturally, those who believe and think the same as he does, get attracted back to him.

And so, after discovering podcast, and if you’re not familiar with podcast, I imagine if you’re listening to this you are, but you might be listening to the recording of this on the website or something, I encourage you to go seek out what a podcast is. Jump on the Appstore, download the podcast app and search, play around with it. It’s an incredible collection of people building communities. Listen to them, learn from them. Figure out what kind of format that might be something that you can do. And for me personally, I thought about this for over a year. I was going to originally launch this on October of 2013. Here we are in 2014. And I thought about it, I kicked it around and I was hesitant and I couldn’t get involved and I couldn’t put my foot forward and I was going to do it tomorrow, I was going to do it the next day, I was going to do it the next month.

And finally, I just got to do it. And one of the things that you’re going to run into is this idea of I don’t have time. I don’t know how to produce content. I don’t have a team. I don’t know how to manage a show. I don’t know how to get the recording equipment. So I came across a blog post the other day by James Altucher. And so this can put to rest, anything that you believe about what it takes to do a podcast. He’s got one of the most successful podcasts on iTunes. And he does his podcast literally, recording it to his computer, sitting on his couch in his living room. The days of needing a radio station, going into a studio, having mixers and tens of thousand dollars of equipment, they’re gone. The barrier of entrance has been erased. This podcast is being recorded with Skype and a $100 microphone. That’s it. That’s it. And so, from a financial standpoint, there’s no excuse not to do it. From a content standpoint, yeah, it takes work, you got to figure it out.

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