RAW TRANSCRIPT:
SLOPER: It makes my skin crawl just thinking about cold calling somebody without being able to provide some sort of value of front, to be able to call them about.
FLETCHER: Well, you heard them. You just have to deliver value. It’s not up to them to judge whether or not its value, it’s your choice. So 99% of the time they are not going to want it but that doesn’t mean you’re not delivering value, you’ve just got to keep at it.
Sloper: Right. Value is perceived by voice inflection? What is the value there?
FLETCHER: It’s all enthusiasm. The more aggressive you are. So maybe you’ve seen Two for the Money, you are no longer Brandon Ling, you are John Anthony. As we’ve got to become the center a different person to be successful in real estate even if it’s not someone you are naturally, even if it goes against the very core of your character, this is what you have to do to be successful. It’s beat into your head, you have to prospect, it’s your job, you don’t take no for an answer. Eight hours a day, four years, you can be one of the top real agents in California. Ugh!
Sloper: Yeah. And you know what? There is plenty of successful people that do that and I think that I have always lived by the model that I want to do what’s going to make me happy, not necessarily what’s going to make me the most money all the time because I really don’t want to be on the phone eight hours a day. I don’t want to even be on the phone for longer than 10 minutes a day..
RECOMMENDED LINKS AND RESOURCES FROM EPISODE:
- Defeat Mega Agents – Ryan’s new book (FREE copy, just pay shipping)
_ - Broken Industry_– This Is Why Agents Are Hated. [Thank The Guru Party]
_ - Protector Video Series_– The ’12-month Experiment’…Most Important Word in R.E.
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