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FLETCHER: Yeah, Ryan I was talking before we came on the air that what I took out of that and you know, I have three C’s, I mean, I have four, Commitment to Consistent Content Equal Community, right? But, you know, you bring up a lot of great point in your message and I think many people are probably thinking, you know, you took off eight months and look at the response you still have. I think that highlights the fact that it’s never too late to rekindle that relationship with past clients and customers, right? Or to start. I think a lot of people had the hesitation that, you know, I haven’t communicated with my customer or client in the last four, five years and it’s too late. I can’t go back. I’m not going to be able to capture their attention. And I think that there couldn’t be anything further from the truth. People are begging and waiting for people to communicate with them, right? And a lot of the time, people get so caught up that there’ not a message.

I sat there and listen to you talk for the last 20 minutes and I’m thinking to myself, everything that you talked about has so much to do with researching and pay attention to what the hell is going on out there, right? And what your feelings and belief are about a story or a book or a podcast and how you can relate that back to you. Which then, you can ultimately give back to your community because guess what, you’re not the only one that has these thoughts. And I think that it’s important to me to not get so caught up in the fact that somebody may not like your message. The reality is 50% of the people won’t resonate with your message. But who gives a damn, right? It’s you. And it’s your community. 

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